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LOOK AND FEEL: Inspired by the emptiness of the colour white, we emphasised on the void we may feel when overwhelmed by our surroundings. Thinking about all 5 senses and how they heighten with the buzzing within our head.
THE IDEA: To explore the subconscious in a world where we are all in autopilot. Underlining the hidden emotions that you don't expose to others.
MY ROLE: Within the idea generation stage, I openly suggested emotional association the atmospheres where they occur. Leading to new ideas and concepts that shaped our visualisation. Taking lead with the filming and post-production of the moving image allowed me to apply my existing skills all whilst expanding on them further.
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