LOOK AND FEEL: Throughout our lives we tend to look forward to our future and forget to live in the present unless it’s through our screens. Inspired by our heavy social media interaction I began to unpick their success and thought about how we distance ourselves away from the reality which we live in. I found that we pick flaws within ourselves and build anger surrounding the jealousy we have for others and develop anxiety of not knowing where to go next. My project focuses on the anti-design movement; causing disruption to our journey's, making a change to our toxic behaviours.
THE IDEA: To empower the hyper-focused mindset of the overwhelmed observer by breaking the cycle of unachievable social standards.
INTEGRATED MARKETING
MY ROLE: Throughout this brief I committed to a wide range of roles covering all aspects of the creative process. I researched with breadth and depth alongside my topic of choice to gather and develop relevant insights. Developing these into ideas and concepts which shaped how i would execute my final idea.
Within the production process I undertook the responsibility of organisation management whilst structuring the underlying strategy and production of my final outcomes. Undertaking many roles such as; Director, Videographer, Stylist, Editor and Coordinator, showcasing my mix of skills and abilities.
To increase engagement of my short film I built a collaborative integrated marketing campaign that would raise awareness surrounding the societal and cultural trends that inflict us with anxiety. I followed strict brand guidelines through the look and tone of voice, ensuring that I encapsulated the message in a relevant way for the brand and story.
